| But just as the incredible Internet stock rally is being fueled by a
spike in online activity that few ever imagined, its only a guessing
game to predict when the surge in online trading may plateau. |
| One that comes to mind is the E*Trade ad, with a bunch of cool
yuppie-type individuals saying, were not relying on the government,
our pension, any inheritance, etc, because we trade online... The
ads seem to promote daytrading and online trading as the
foundation for most anyones financial future. Geesh, give me a
break. |
| Even before the recent spate of slowdowns and system outages, most
online brokerages had been continually upgrading their networks to
handle the growing traffic. |
| I ask this because of the flood of commercials I see for online
brokerages. Some are quite funny, like that Ameritrade one
where some person working at a business photocopying his face
teaches his boss how to online trade, but others seem to promote
online trading, mainly frequent or day trading, as ones key to
a secure financial future. |
| The growth of trading on the Internet has been phenomenal and its hard
for (online brokerages) to shut off the faucet. When someone wants to
open an account, its hard to say, No, we dont have capacity for a new
account, said Junius Peake, a professor of finance at the University
of Northern Colorado in Denver. |